Start community radio station
Start community radio station
Today, I came across a girl who has been trying to mobilize funds to start a community radio station. She has been doing this for the last 3 months but has not yet managed to garner any worthwhile donor’s support.
I discussed her case and immediately discovered some major lacunae in her approach.
1. First she was looking for big donors. Now If you are a donor will you like to commit precious funds to a radio station which has not even started ?
My first advice to new starters is don’t waste time chasing large donors. Instead look for a large number of donors who would be willing to regularly contribute something that really does not pinches them and an amount that they would be willing to risk for a new start up.
2. The girl had not put up a written plan and was not herself sure of how she wanted to take it forward. Her logic – All that will be properly decided once the budget is known and finalized. This will surely never work.
First have a ready made radio station business plan.( yes I call it a business even though it may be not for profit). If you do not run a radio station as a proper business, it is not sustainable in the long run. And If you look as all the successful community radio stations, they are managed equally professionally as would any commercial radio station.
3. She did not have any worthwhile reasons to show why people would be interested in supporting a radio station.
We are all philanthropists but then we also have some personal motivations. Running a community radio station involves mastering the art of striking a right balance between community services at the same time taking care of these personal motivations. If this can be done, you can see many commercial advertisers coming forward to support your community radio station project.
Conclusion – A community radio station can only serve its purpose if it first of all manages to stay afloat for a long run. To ensure this it is very important that it be managed in the most professional manner. The idea is to treat it like any other commercial radio station for all purposes other than its primary intent of social development.
We strongly recommend that the basic economic principles laid down for commercial radio stations be applied to the community radio station for it to be able to survive to deliver. There is no dearth of funding agencies who are ready to support community activities specially setting up of community radio stations but there is acute dearth of people who are equipped to start a community radio station.
And then there is no dearth of people who started community radio stations only to discover that it was not their cup of tea to sustain it.
Readers will agree that setting up a community radio station is an
exhaustive topic, much beyond the scope of a small article like this to
discuss in its entirety. Our consultants have worked out a complete blueprint of a typical radio station that is available at a minuscule price..The complete blueprint not only talks about how to set up a radio station on shoe string budget but it also goes on to show how to ensure its sustainability and growth over the years.
The blueprint developed by our consultants has been drawn on a commercial radio station model but community radio station owners would do it well to read through it to remove a lot of cobwebs surrounding the topic. You can click here to know more about the business blueprint.
If you are looking for a turnkey consultancy service to set up or manage any issues with your community radio station, you can write to us at support@familypsalms.com. We would be glad to assist you with our expertise at very reasonable rates.
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